City launches Twitter account; could replace e-mail alert system

December 31, 2009

By Tim Pfarr

Before Communications Manager Doug Alder resigned, he launched a Twitter account for the city.However, the account was left inactive until mid-December, when Community Development Director Steve Roberge notified the public of the account and said city officials would begin to use it to notify residents of hazardous winter weather and road conditions.

“We’re hoping to streamline things out to folks,” he said, noting that Twitter came up as a good way to succinctly get information to residents.

City officials are evaluating whether to discontinue the eAlert e-mail system in favor of using Twitter, but further notice will be given before the eAlert system is discontinued, he said.

The city’s Twitter page is also linked to a Facebook page, titled City of Newcastle, allowing members of the public to follow on either or both Web sites.

Roberge and Public Works Director Maiya Andrews manage the Twitter account, and they began posting to the city’s account Dec. 21.

The City of Newcastle Twitter account has 76 followers.

“We got some really good response,” Roberge said.

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