Newcastle woman wins IKEA Stuff the Bug contest
January 6, 2012
NEW — 11:55 a.m. Jan. 6, 2011
That’s how many stuffed animals Newcastle resident Angela Weber thought were packed inside of a bright yellow IKEA Volkswagen Bug as a part of the world’s largest furniture retailer’s annual Toys for Education campaign. The program has been raising money to educate children around the world since 2003.
As it turns out, Weber was spot on.
After winning IKEA Seattle’s Stuff the Bug contest by guessing the correct number of soft toys packed into the vehicle, Weber helped IKEA donate four shopping carts of soft toys to a good cause.
The toys will be donated to Ladies Auxiliary for Post No. 1 of American Veterans in Tacoma, a group that provides blankets and soft toys for Pierce County patrol cars and first responders who help calm children involved in stressful situations.
IKEA local marketing specialist Amanda Hobbs, Weber and Ladies Auxiliary President Deborah Bearden donated the cuddly toys the morning of Jan. 6.
IKEA held its annual Soft Toys for Education campaign from Nov. 1 through Dec. 24. Since 2003, the IKEA Soft Toy campaign has donated $47.5 million to UNICEF and Save the Children — a contribution that has provided access to quality education to about eight million children in nearly 40 countries.
To promote the campaign to IKEA Seattle visitors, IKEA stuffed its own yellow Volkswagen Bug with soft toys and held an enter-to-win contest to guess the number of toys stuffed in the bug.
As the winner of the contest, Weber selected the Ladies Auxiliary project from three local charitable organizations to receive the soft toys stuffed in the bug.
For every colorful soft toy purchased at the store during the contest, IKEA donated $1.30, or the equivalent of one Euro, to UNICEF and Save the Children’s global projects designed to improve children’s education.
IKEA Seattle exceeded its soft toy campaign goal and sold more than 36,000 soft toys during the campaign, contributing to the 1,390,263 total soft toys sold by IKEA in the U.S. during the 2011 campaign.