Newcastle woman wins IKEA Stuff the Bug contest

January 6, 2012

By Staff

Donna Buck (left), president of Ladies Auxiliary for Post 1 of American Veteransin Tacoma, and George Hight of Marine Corps League Pierce County Detachment 504, tell Newcastle Resident Angela Weber how the IKEA soft toys will be used by Pierce County Sheriff Department deputies. Photo contributed.

NEW — 11:55 a.m. Jan. 6, 2011


That’s how many stuffed animals Newcastle resident Angela Weber thought were packed inside of a bright yellow IKEA Volkswagen Bug as a part of the world’s largest furniture retailer’s annual Toys for Education campaign. The program has been raising money to educate children around the world since 2003.

As it turns out, Weber was spot on.

After winning IKEA Seattle’s Stuff the Bug contest by guessing the correct number of soft toys packed into the vehicle, Weber helped IKEA donate four shopping carts of soft toys to a good cause.

The toys will be donated to Ladies Auxiliary for Post No. 1 of American Veterans in Tacoma, a group that provides blankets and soft toys for Pierce County patrol cars and first responders who help calm children involved in stressful situations.

IKEA local marketing specialist Amanda Hobbs, Weber and Ladies Auxiliary President Deborah Bearden donated the cuddly toys the morning of Jan. 6.

IKEA held its annual Soft Toys for Education campaign from Nov. 1 through Dec. 24. Since 2003, the IKEA Soft Toy campaign has donated $47.5 million to UNICEF and Save the Children — a contribution that has provided access to quality education to about eight million children in nearly 40 countries.

The Seattle IKEA yellow Volkswagen Bug is filled with soft toys to promote its annual campaign. Newcastle resident Angela Weber guessed the right number of soft toys – 286 – and was awarded a $100 IKEA gift card and the opportunity to be a part of IKEA’s donation to Ladies Auxiliary for Post No. 1 of American Veterans in Tacoma. Photo contributed

To promote the campaign to IKEA Seattle visitors, IKEA stuffed its own yellow Volkswagen Bug with soft toys and held an enter-to-win contest to guess the number of toys stuffed in the bug.

As the winner of the contest, Weber selected the Ladies Auxiliary project from three local charitable organizations to receive the soft toys stuffed in the bug.

For every colorful soft toy purchased at the store during the contest, IKEA donated $1.30, or the equivalent of one Euro, to UNICEF and Save the Children’s global projects designed to improve children’s education.

IKEA Seattle exceeded its soft toy campaign goal and sold more than 36,000 soft toys during the campaign, contributing to the 1,390,263 total soft toys sold by IKEA in the U.S. during the 2011 campaign.

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